VIDEO: Digital Transformation in Higher Education on The CMS Connected Show
In case you missed it, last week Scott Liewehr and Tyler Pyburn discussed Digital Clarity Group’s recent report covering Digital Transformation in Higher Education on The CMS Connected Show. In it, Scott gives a general overview of the research and shares the key findings:
- Delivering an experience – rather than publishing content – is aspirational for institutions of higher education in the United States and the United Kingdom.
- Institutions struggle to keep up with today’s current needs for creating, publishing, and managing increasing amounts of content.
- The institutions showing progress toward enhanced digital capabilities are working in pockets of change rather than at broader levels within the institution.
- Service providers who implement technology solutions (systems integrators and agencies) are key participants in the development of content infrastructure within higher education, but they are largely underused and undervalued.
- The availability of proven technologies for content and experience management is not a key challenge. The technology landscape is mature and populated with choices that meet most institutional needs for content management, with some categories offering digital capabilities well beyond web publishing.
- The tipping point for institutional leaders – the point where taking action is critical – will occur when the inability to meet the digital expectations of today’s education customers impacts the quantity and quality of students enrolling in their universities.
For more information, you can download Digital Clarity Group’s report (free with registration) – Digital Transformation in Higher Education: How Content Management Technologies and Practices Are Evolving in the Era of Experience Management.
CMS-Connected is a monthly news and commentary show covering the web content management industry, hosted by Scott Liewehr and Tyler Pyburn. Be sure to visit their website for more excellent content and follow them on Twitter for trends, technologies & breaking news.