This week Digital Clarity Group published a pair of fresh new tools. Created by Cathy McKnight, head of our consulting practice, they offer information, tips, and checklists to help your organization succeed with the adoption of a new Digital Asset Management system (DAM). While it is often an overlooked and misused tool, the Digital Asset… read more >
Author Archive | Jake DiMare
In the rapidly expanding world of big data, there are still many unknown boundaries. Two weeks ago we unpacked new information on shifting regulations regarding personal data and privacy, global marketers must understand. Today I’d like to share some thoughts (and data) about pushing our luck with ‘the creep factor’ when it comes to the… read more >
This month the House and Senate drove two more nails into the coffin containing what remains of personal data protection for citizens of the United States. Senate Joint Resolution 34 struck down rules stipulating an Internet Service Provider (ISP) must obtain opt-in permission to use and sell consumer’s private data including browsing history, health, and… read more >
Last week at the GDS eCommerce Insight Executive Summit at the Château Élan in Atlanta, I spoke about eCommerce’s ongoing and pivotal role in digital transformation during my presentation. The audience was packed with executives from easily recognized, Fortune 500 brands in retail and finance who were there specifically looking for solutions and strategies to… read more >
In this webinar replay, Mary Laplante and Tim Walters discuss the meaning and impact of the EU General Data Protection Regulations which go into effect in May of 2018. During the webinar, Tim Walters provided an overview of this regulation that legislates the capture, use, monitoring, and destruction of personal data about any resident living in a… read more >
Key takeaways from a panel of senior executives who recently gathered to discuss marketing in the era of accelerating technological change.
Welcome to Just Clarity, a periodic podcast about Digital. Just Clarity is produced by the team at Digital Clarity Group. We help leaders transform the experience they deliver to customers, prospects, and their employees through the effective selection, integration, and adoption of customer experience management technology. Learn more at digitalclaritygroup.com Cathy McKnight (CMc): In this… read more >
Welcome to Just Clarity, a periodic podcast about Digital. Just Clarity is produced by the team at Digital Clarity Group. We help leaders transform the experience they deliver to customers, prospects, and their employees through the effective selection, integration, and adoption of customer experience management technology. Learn more at digitalclaritygroup.com Connie Moore (CM): Welcome to… read more >
Alan Pelz-Sharpe, Digital Clarity Group Vice President and Managing Director of VOCalis, was quoted today in an article on Techcrunch about Workplace by Facebook. That’s all well and good, says analyst Alan Pelz-Sharpe from Digital Clarity Group, who has been following enterprise social since its earliest days, but this is an approach that previous generations… read more >
Alan Pelz-Sharpe, Digital Clarity Group Vice President and Managing Director of VOCalis, was quoted today in an article on CMS Wire about a new partnership between Google and Slack.
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
Tim Walters, Ph.D.,
The CEM Imperative.
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