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Author Archive | Tiffany Elliot

Customer Journey Mapping

Customer journeys are the key to CEM

Do you know your customers? Do you know what they want, or can you anticipate the information they are trying to seek out? Of course, the answer to this question should be a resounding “yes” but often, organizations respond with a lackluster “I don’t know” instead. The consequences for your brand and organization? Abysmal. Digital… read more >

Mergers&Acquisitions

Valtech acquires eFocus, Graion

Valtech, a French digital agency, recently acquired Netherlands-based eFocus and Argentina-based Graion. The acquisitions are part of a strategy to add service capabilities and increase its global presence. Valtech, whose name stands for “value through technology,” is a publicly traded company on Euronext that was founded in 1993 and is headquartered in Paris. The digital agency… read more >

Digital Leadership in HIgher Education

Addressing the Digital Leadership Gap in Higher Education

Ask anyone who works in the not-for-profit higher education sector about where his or her institution is on the digital experience curve, and you’ll likely hear a very similar tune: lagging behind other industries and struggling to adopt effective organization-wide digital practices. An underlying factor is that many institutions are stuck in a hamster wheel of content… read more >

DCG-higher-ed-digital-transformation

New Research: From Web Publishing to Experience Management in Higher Education

Introducing a new DCG research study, “Digital Transformation in Higher Education: How Content Management Technologies and Practices Are Evolving in the Era of Experience Management.” When you think of today’s most fickle consumers, who comes to mind? The answer should be everyone. 89% of consumers report that they have switched their business to a competitor… read more >

Mac eating mac

Rightpoint acquires Agency Oasis

The digital agency mergers + acquisitions space is an insatiable creature. Last week, Chicago-based technology and design firm, Rightpoint, bought out Boston-based full service digital agency, Agency Oasis. Terms of the deal were not disclosed but the acquisition was funded with a $55 million investment captured in May 2015 from New York-based private equity firm… read more >

Adobe Summit 2016

Adobe’s Partner Challenge

Just a little while ago I spent time at Adobe’s annual summit in Las Vegas. The event was filled with great stories and news about Adobe products, customer success stories, and partner achievements. The software company has come a long way in the past few years with some of its biggest hurdles: further integrating products… read more >

Digital Clarity Group

IBM iX agency acquisitions on the path to better customer experience

IBM is acquiring three digital agencies, as announced last week: 1) Aperto – a 300+ person digital agency based out of Berlin. The company has a strong brand presence in German and European markets, and in addition to its digital offerings, Aperto also has a traditional communications/PR arm. 2) ecx.io – a 200-person agency based… read more >

No_Bozo

No Silo, No Solo, No Bozo

On December 2nd, Publicis Groupe CEO Maurice Lévy made a big announcement via YouTube. In the 20-minute video, Mr. Lévy states that Publicis Groupe is changing the way it works to better serve clients by “putting our organization upside down, reversing our model, and tearing down our silos.” To accomplish a new forward-thinking model that… read more >

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World of Service Providers, October 2015

Each month, we put together a topical list of new & noteworthy happenings in the world of Service Providers. Look for information about digital agencies, creative shops, systems integrators, consulting firms, and everything in between. Here’s what’s been happening in the World of Service Providers – and why it matters – for the month of… read more >

Digital Clarity Group

World of Service Providers, September 2015

Each month, we put together a topical list of new & noteworthy happenings in the world of Service Providers. Look for information about digital agencies, creative shops, systems integrators, consulting firms, and everything in between. Here’s what’s been happening in the World of Service Providers – and why it matters –  for the month of September,… read more >

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