Looking to reach and influence customers through social media? Just be sure your mission aligns with reality first. A recent Wall Street Journal article, “Social Media Fail to Live Up to Early Marketing Hype” finally laid bare what I’ve been preaching for a while: social media marketing should not be a numbers game; it should… read more >
Over the last few weeks some pretty bright minds have been talking / writing about what Information Governance (IG) is and isn’t. Unfortunately, I couldn’t find the restraint to stay out of it. To get some of the background of what’s been going on, read a few posts from these guys (I don’t always agree… read more >
Before industry analysts present their latest research to the public, they often chew over potential topics amongst themselves. And if they are located in different countries, that dialogue tends to take place over email. We thought we’d try an experiment and “liberate” one of those dialogues on this blog. A few weeks ago two Digital… read more >
Since our founding, my colleagues at DCG and I have prided ourselves on providing research and thought leadership that are forward-looking, actionable, and clear. We ensure that everything we do is grounded in these principles. As president, one of my most important roles is to grow our team with talented professionals who can deliver on all three… read more >
By accident or by design, I’ve managed to steer clear of MS SharePoint (SP) centric Enterprise Content Management (ECM) deployments until a few weeks ago. However, even though I’ve only been on the periphery of SP, I’ve never been of the opinion that all the SP implementations that have gone wrong were really the fault… read more >
Customer Experience Management – It’s a big deal. And it’s important. That’s why we’ve created the Guide to Service Providers for Web Content and Customer Experience Management – the 2014 North American update to research originally published in 2013. Service providers are an integral part of any CEM implementation. So integral, in fact, that without… read more >
For decades “It’s got a good beat and you can dance to it” or some variation of that sentence was heard over and over on American Bandstand’s Rate-a-Record segment – often in complete disregard as to whether you actually could dance to the tune in question, good beat, or not. Arbitrary and subjective, these ratings… read more >
So you need a new … WCMS? Marketing automation platform? Ecommerce solution? Where not to start. Many companies will start their technology or service provider selection process by sending out a blind RFI (request for information) or RFP (request for proposal) without so much as picking up the phone to introduce themselves and the opportunity,… read more >
If I were to start an enterprise software company today, I’d give the licenses away. No, I am not thinking about open source at all. I’m thinking about services, non-core functionality, and integration. I’ll stick to Enterprise Content Management software, but the principles are applicable to any enterprise grade platforms or suites (we can debate… read more >
At Digital Clarity Group, we are often asked whether we compare the companies we cover against each other, using ratings, rankings, or other comparison measures. When we answer “absolutely not,” reactions tend to range from relief to head-shaking disappointment, sometimes paradoxically within the same person. This goes to show how immensely powerful such ratings have… read more >
