Digital Transformation in Higher Education: How Content Management Technologies and Practices Are Evolving in the Era of Experience Management
The forces of digital disruption are radically altering how customers access and consume information, communicate and socialize, and shop and purchase. Connected devices, social networks, cloud services, and other innovations have essentially inverted traditional relationships between buyers and sellers, customers and brands – including students and schools. In this study Digital Clarity Group explores how institutions of higher education are responding to the inexorable push for more compelling experiences.
This study aims to answer the following questions:
- How are institutions leveraging digital content, technologies, and practices to engage and interact with education customers (primarily students and their families)?
- What is the current state of content management practices in higher education, and how do they underpin customer engagement and experience?
- What steps are institutions taking to expand their platforms and practices beyond web publishing to experience management?
- How do they gauge their own progress towards meeting the expectations of the types of students that they want to attract?
- What obstacles prevent them from improving their current content management practices, and from preparing for more engagement and less publishing?
- What can institutions do today to step more firmly onto the path of digital transformation or advance their progress if they have already begun?
Armed with answers to these and related questions, leaders within higher education will be in a position to make informed decisions about investments in people, processes, and technologies that will advance their digital competitiveness.Download now