Thursday, Dec 12, 2013 1:00 PM – 2:00 PM EST

Allen Bonde, Partner & Principal Analyst, Digital Clarity Group

Join Digital Clarity Group’s Allen Bonde for an exclusive look at DCG’s latest research and perspectives on the state of big data. Big data may be revolutionizing the way we think about collecting and storing data—but does it really help us improve the customer experience? And how can the vision of big data translate into practical insights and tools for everyday workers?

Join Allen as he debunks some of the hype around big data and outlines key findings from DCG’s new “Bringing the Power of Big Data to the Masses” report. If you’re looking to learn more about how you can harness the power of big and small data to meet your business objectives, or explore opportunities for vendors and service providers, this is a must-attend event.

Allen will also discuss his outlook for big and small data and introduce Digital Clarity Group’s research agenda for 2014.

Attendees will learn:

• Why so many organizations are struggling to move beyond the hype and apply big data analytics in practical, measured steps.
• What key developments and consumer trends are shaping today’s analytical strategies and the integration of big and small data.
• How teams can turn insight into action by focusing on the “last mile” of big data.
• Why now is the time for marketers to lead the charge for the next wave of data-driven apps and tools.

If you’re looking for the latest insights into the world of big and small data, this is a web event you won’t want to miss. Can’t attend? Register anyway, and we’ll send you a link to the recording.