Microsoft has an eye-popping $1.3 billion marketing budget, according to a recent AdAge article, and is now undergoing a strategic review of its agency relationships. The article noted that incumbents that will be vying for this business include Publicis (who in turn recently announced a merger with rival Omnicom), WPP, and Interpublic. One can only… read more >
Happy New Year. Here we are in 2014 and Web Content Management is in a funk. Yep, I said it. The entire sector is in danger of becoming an afterthought. Ask yourself a question: when was the last time a WCM solution provider actually made some really interesting news, or got the market talking about… read more >
Traditional market segmentations – by gross revenue or number of employees – are useful for sizing a market and calculating technology spend. But what does “enterprise,” “midmarket,” or “SMB” really mean for software solutions? DCG has just released two Insight Papers that address this question and attempt to pin down the enterprise and midmarket requirements… read more >
The debate over suite versus best-of-breed solutions has raged since the introduction of enterprise resource planning (ERP) suites in the early 1990s, pitting integration and consistency against functionality and innovation – at least according to the classical terms of the dispute. Highlights: Suite versus best of breed: A timeless debate revisited Understanding and meeting the… read more >
Digital Clarity Group hosted the first-ever Digital Pulse Summit in Boston on October 16 – 17. Business leaders, digital marketers, customer experience champions, content marketing strategists, IT professionals, and marketing technologists came together for two days of workshops, inspirational keynotes, focused sessions and networking. Conference attendees sought a greater knowledge and understanding of the digital… read more >
At this past week’s TechEd 2013 event in Las Vegas, SAP signaled loud and clear that it’s betting big on big data and positioning its HANA technology as a platform for growing the company’s ecosystem of app providers and developers. In addition to the announcement of new design services, cloud offerings, and enhanced access to… read more >
By now, there has been enough evangelization of “engagement” to posit two things: Engagement with a brand is essential to achieving customer loyalty, and Consumers will only engage if they find the experience(s) to be relevant. Therefore, all roads to customer loyalty (the holy grail among customer experience advocates) must pass through relevancy. But what… read more >
Thursday October 17 2013, New York – Day 1 of the Digital Pulse Summit finished yesterday, and there is already buzz about the conference. Digital Pulse speaker Randy Woods of non~linear creations was featured in an article by CMSmyth. At the conference, Woods spoke about real-life customer experience management and digital marketing case studies. Jeff Cram… read more >
Wednesday October 16 2013, New York – Digital Pulse got off to a fantastic start today, with a keynote from Ray Velez, Chief Technology Officer at Razorfish and co-author of the new book Converge. Velez talked to a packed audience about …the “friction” and energies that each specialist brings that need to be fostered for a successful customer… read more >
This November Marianne Kay will be speaking at JBoye Web & Intranet Conference in Aarhus, Denmark about Web Content Management and the role that Service Providers – digital agencies, system integrators and the like – play in WCM projects. Her talk is based on extensive research that Digital Clarity Group have undertaken in WCM Service… read more >
