I’m fresh from Content Marketing World where I taught a workshop to 200 or so agencies who came to learn about the methodologies of delivering content marketing planning services to their end clients. I can tell you that the primary thing on their mind was how rapidly the changes flowing through digital content experiences, social,… read more >
I’ve been writing and speaking a lot about small data as an approach for bringing the power of big data to the masses (the subject of our current multi-client study which will hit the street in mid-October). But what’s interesting is that the small data philosophy also applies to design and advertising and how we… read more >
At this week’s INBOUND event, HubSpot made a number of noteworthy announcements, especially around its Content Optimization System, Social Inbox (which I previously covered), new reporting engine and “Signals” tool for sales teams. As discussed in my last post looking at HubSpot’s growth and outlook, I called out several areas/challenges the company needed to address,… read more >
August 15, 2013, New York – The buzz for Digital Clarity Group’s new Report continues! As THE Guide to Service Providers for Web Content and Customer Experience Management, the Guide continues to garner industry recognition. FierceContentManagement, a notable industry resource featuring articles and commentary on enterprise content management, recently wrote a review outlining the merits… read more >
August 14, 2013, New York – If you haven’t already heard, Digital Clarity Group recently released a groundbreak report – the DCG Guide to Service Providers for Web Content and Customer Experience Management. The Guide has been making waves, most recently being featured on the web content management news site, CMS Wire. Barb Mosher Zinck of CMS… read more >
After months of research, interviews, writing, editing, rewriting, and more editing we are proud to announce Digital Clarity Group’s Guide to Service Providers for Web Content and Customer Experience Management. Digital Clarity Group was founded on the belief that the Service Provider, whether they call themselves a Digital Agency, System Integrator, or something more creative,… read more >
Here are three inconvenient truths. First, mastering customer experience management (CEM) is an imperative, because the quality of the experiences you offer and support will increasingly determine the fate of your company. Second, the CEM Imperative is not a prediction. Consumers’ expectations for rich experiences are effective today, and they are growing ever less tolerant… read more >
On the July episode of CMS-Connected, DCG’s President Scott Liewehr discussed the launch of the ground-breaking Guide to Service Providers for Web Content and Customer Experience Management. The 271-page report is the first and only comprehensive reference available on the market to help organizations make sense of the digital agency and systems integrator landscape. It… read more >
As I ramp up DCG’s social CRM research I’ve been looking through a number of recent industry studies including the latest edition of the Gartner Magic Quadrant on CRM Customer Engagement Center solutions (new term they are using to reflect the growing role of social channels – report is available from several featured vendors) and… read more >
When you’re surfing the channels on television – you’re looking for great content. You may first try your “tried and true” channels. But you’ll ultimately land (and stay) on a channel because of the content, and not because it happens to be on HBO, or ESPN or NBC. As a recent New York Times article… read more >
