Thinking Small. Bringing the Power of Big Data to the Masses.
Large organizations love the idea of big data, yet many companies lack a clear vision for rolling out big data analytics in practical, measured steps.
In this report, we look at the business rationale for “thinking small” and define a playbook for creating small data applications. The report also examines the building blocks for distilling big data into small data, and the way marketers should think about applying small data assets.
- Look to marketing to shape the future of big – and small – data
- Consider “immediacy” to define data access and consumption needs
- Apply first principles: make it simple, smart, responsive, and social
- Drive smarter decisions and more responsive campaigns