Friday August 16, 2013, New York – We’re happy to announce that two members from the awesome DCG team will be at Inbound Marketing Conference, August 19 – 22, 2013 in Boston, MA. Allen Bonde, Partner and Principal Analyst, and Elise Segar, Partner and Head of Client Relations, will be attending the conference. Inbound is… read more >
Friday August 16, 2013, New York – Robert Rose, Partner and Senior Analyst at Digital Clarity Group, will be the keynote speaker at the Manufacturer’s Summit at Content Marketing World in Cleveland, Ohio September 9-12, 2013. He will also be running a Conference workshop, helping companies improve their online marketing and website management. As an expert… read more >
August 15, 2013, New York – The buzz for Digital Clarity Group’s new Report continues! As THE Guide to Service Providers for Web Content and Customer Experience Management, the Guide continues to garner industry recognition. FierceContentManagement, a notable industry resource featuring articles and commentary on enterprise content management, recently wrote a review outlining the merits… read more >
August 14, 2013, New York – If you haven’t already heard, Digital Clarity Group recently released a groundbreak report – the DCG Guide to Service Providers for Web Content and Customer Experience Management. The Guide has been making waves, most recently being featured on the web content management news site, CMS Wire. Barb Mosher Zinck of CMS… read more >
After months of research, interviews, writing, editing, rewriting, and more editing we are proud to announce Digital Clarity Group’s Guide to Service Providers for Web Content and Customer Experience Management. Digital Clarity Group was founded on the belief that the Service Provider, whether they call themselves a Digital Agency, System Integrator, or something more creative,… read more >
Here are three inconvenient truths. First, mastering customer experience management (CEM) is an imperative, because the quality of the experiences you offer and support will increasingly determine the fate of your company. Second, the CEM Imperative is not a prediction. Consumers’ expectations for rich experiences are effective today, and they are growing ever less tolerant… read more >
Scott Liewehr, President and Principal Analyst at Digital Clarity Group, was cited as an expert in the latest OpenText press release for Web Experience Management. He says: The new version of OpenText WEM is clearly not the Vignette of long ago. OpenText’s offering now includes some of the most advanced DAM functionality as well as… read more >
Although it’s software rather than services this time, yesterday’s announced acquisition of hybris by SAP is just as much about customer experience management (CEM) as the recent fusion of Accenture and Acquity. (Which I blogged about here.) That claim doesn’t require deep analysis, since it’s the fundamental justification for the purchase (terms not disclosed) offered… read more >
The forces of digital disruption are radically altering how we access and consume information, communicate and socialize, shop and purchase. Ubiquitous connected devices, social networks, cloud services – these and other innovations have already virtually inverted the relationship between sellers and buyers, between brands and customers. This constantly and rapidly shifting terrain maps the digital… read more >
Friday’s announced acquisition of Acquity Group by Accenture is impressive in both dollar and surprise value. But in fact, it is merely a high-profile manifestation of the changes racking the service provider (SP) landscape as they reposition to support customer experience management (CEM). For example, fellow suit-and-tie consulting firm Deloitte picked up Übermind in January… read more >
