Authors: Robert Rose, Scott Liewehr Web CMS business drivers have changed from simply managing web content to managing sophisticated digital experiences and supporting a buyer’s journey across multiple channels. Today, the content you serve must be contextually relevant — it should be personalized by leveraging a visitor’s location, device, behavior, social graph and supporting information… read more >
Next week, on Tuesday, April 23, Scott Liewehr, Tim Walters and Marianne Kay will be attending Internet World 2013 in London – Europe’s longest running, best attended and biggest annual event for digital marketing and online business. Catch us during the day, or drop us a note to arrange a meet-up.
As industry analysts we attend conferences, a LOT of conferences, in order to stay connected with what is going on in the industry and the people involved in driving it forward. Sometimes we are speakers (keynote and otherwise), moderators, or panelists; occasionally all three. Other times we are there as attendees, either by invitation, or… read more >
With a copy of the new Forrester Wave™ on Web Content Management in hand this morning, I captured my reactions to the results, and to the changes since the last Wave™ in 2011. There were a few upward shifts (Adobe, Sitecore, Oracle), more downward movements (SDL, HP, OpenText, Ektron), as well as Acquia making its… read more >
This past year has been an amazing start to the Digital Clarity Group journey. We have grown into an incredible team of ten strong members, all contributing to the same vision, based on a worldview we hold in common. We’re physically spread across the world, but we’ve grown into a tight-knit family, and I couldn’t… read more >
Digital Clarity Group’s analyst Marianne Kay, reviewed Concrete5 CMS on CMSwire. The major strength of Concrete5 is its ease of use. In-context editing is well implemented and wins hearts of the most technically inexperienced web contributors. Intuitive editorial interface helps with user buy-in which is a fundamental challenge for many CMS projects. Read this article… read more >
There are only a couple of weeks until the first-ever Now What? Conference on April 18th, 2013 in Sioux Falls, SD, NS. The aptly-named conference is a one-day event designed to help anyone who works with a website post-launch to answer the question, “How do we keep our website useful and relevant?”. DCG Principal Analyst Cathy McKnight… read more >
Have you asked, “why can’t those dinosaurs get it, why can’t they see that [Digital or Social or Big Data or your preferred new approach] is the future of sales and marketing?” If so, this post is for you. As a C-level executive coach for nearly 30 years, I know something about how to help… read more >
Basel-based Magnolia CMS has many of the trappings of the typical small software vendor. Foosball table? Check. Team dinners at a long communal table? Check. Smart, hard-working co-founders who complete each other’s sentences and still radiate enthusiasm over a decade after the company’s launch? Jawohl! Design magazines in the WC But then, the Foosball table… read more >
DCG Principal Analyst Tim Walters addresses today’s top challenges in getting the most from Digital Customer Experience, and how to tackle them in a pragmatic way. This webinar, sponsored by Hippo, takes place at 11:00am EST on February 5, 2013.
