Dell has made a lot of progress raising the cash necessary to acquire storage giant EMC by selling $20B investment grade secured bonds in May, and $3.25B worth of junk bonds earlier this month. This past Monday, the company raised another (estimated) $2.2B more by selling Dell Software to Francisco Partners and Elliott Management. Today… read more >
Earlier this morning, OpenText, the enterprise information management provider based in Ontario, agreed to acquire HP Inc.’s Customer Communications Management software assets for $315 million. This move comes just two months after HP Inc. struck a deal with them to divest its Customer Experience software assets for $170 million. OpenText acquires HP Inc.’s Content Related… read more >
Today Scott Liewehr, co-founder and CEO of Digital Clarity Group, was quoted in a CMS Wire article that shared various theories about Microsoft’s recent, somewhat confusing, $26 billion acquisition of LinkedIn. Microsoft: Becoming Service Driven? In a nutshell, perhaps Microsoft wants to take a page from Apple’s playbook and move into services. “Everyone will say… read more >
Not only is Snapchat able to attract youthful audiences, but it’s also able to engage them. Millennials spent nearly six hours on Snapchat every month last year, according to “The 2015 U.S. Mobile App Report,” by comScore, and Snapchat states that more than 60% of its more than 100 million daily users create content every… read more >
When Alan Pelz-Sharpe, Vice President & Managing Director VOCalis with Digital Clarity Group and previous guest on The CMS-Connected Show, explained the story behind the Documentum divestiture last month, he expressed his disagreement with many people who claim that Documentum is an old technology. He believes it is not true and believes the opposite to be… read more >
A new study by Digital Clarity Group revealed that the content management and digital experience technology of U.S. and U.K. higher-learning institutions aren’t making the grade. To be fair, it’s not due to a lack of administrative interest but rather a series of organizational, technological and cultural obstacles that get in the way. The study… read more >
Cathy McKnight, co-founder and VP of Consulting and Operations at Digital Clarity Group, said the acquisition will enable Adobe’s customers to increase their content velocity across the Adobe marketing cloud. She said the acquisition fills a gap in Adobe’s ability to offer a more complete digital experience solution, and may give the company “an edge… read more >
Livefyre is planned to be part of AEM and integrated into Adobe Marketing Cloud to make UGC available across all eight digital marketing solutions. Thousands of brands worldwide including two-thirds of Fortune 50 companies rely on Adobe Marketing Cloud, Adobe claims. “The addition of Livefyre will enable customers to increase their content velocity across AEM… read more >
Adobe’s chief rivals Marketo, Oracle (with Eloqua), and Salesforce all offer similar content marketing capabilities as part of their own product portfolios or through partnerships, said Cathy McKnight, co-founder of research firm Digital Clarity Group. “User-generated content has a huge influence on brand-related decisions, so it makes sense that some of the most engaging content… read more >
Alan Pelz-Sharpe, VP and Managing Director VOCalis at Digital Clarity Group, said LEAP is overdue. The bottom line is that digital transformation and the customer experience has until now been focused largely on the web/external customer experience, ignoring the reality of the back office process and internal application needs. He offered that LEAP “seems to… read more >
