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DCG research and articles about: marketing

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Two Countries, One Customer: Navigating the Content and Commerce Divide

When I travel to countries that share a border, I love seeing how those countries may have little in common – speak different languages, eat different foods, and have different customs – and yet manage to communicate and co-operate so that people can cross back and forth easily between the two. From a traveler’s perspective,… read more >

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3rd CMO Europe Summit

November 17-19, 2015, 2015. Dublin, Ireland. Tim Walters, Scott Liewehr, and Cathy McKnight lead roundtables, panels, and workshops. Event website: 3rd CMO Europe Summit read more >

Scott Liewehr

Connected Enterprise 2015

November 4-6, 2015. San Francisco, CA, USA. Visionaries: Blending Art And Science In The Future Of Marketing by Scott Liewehr Event website: Connected Enterprise 2015 read more >

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Genesys Toronto Tech Summit

October 1, 2015. Toronto, Canada. Analyst attending: Tiffany Elliot Event website: Genesys Toronto Tech Summit read more >

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CMO Digital Leaders Europe

Sep 29 – Oct 1, 2015. Hilton The Hague, The Netherlands. Tim Walters, Scott Liewehr, and Cathy McKnight lead roundtables, panels, and workshops. Event website: CMO Digital Leaders Summit read more >

Digital World

What’s with all the agency reviews?

A flurry of agency reviews has been stealing the headlines over the past few months. Volkswagen, Mondelez, and Coca Cola are among some of the companies who are undergoing reviews of their media agencies and agencies of record. Then there are others – like Best Buy – who are ditching the ‘agency of record’ concept all together…. read more >

Digital Clarity Group

DCG Podcasts: Experiences, the 7th era of marketing

    April 2015 – Connie Moore and Robert Rose discuss better practices of the 7th era of marketing – Experiences. Listen in as the DCG analysts discuss where marketing has been, where it’s going, and how you can benefit from staying ahead of the curve.            

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FutureComms 2015

June 18, 2015. London, UK. Experiences: The 7th Era of Marketing by Robert Rose Event website: FutureComms 2015 read more >

Robert Rose

Asigra Global Partner Summit 2015

June 16, 2015. Toronto, Canada. Experiences: The 7th Era of Marketing by Robert Rose Event website: Asigra Global Partner Summit 2015 read more >

icc

Intelligent Content Conference 2015

March 25, 2015. San Francisco, CA, USA Content Is What We Are: Bridging The Gap Between Relevant Experiences & Intelligent Content by Robert Rose Event website: Intelligent Content Conference read more >

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